Tour Managers Fiji Group illuminated the evening with the debut of its exciting new brand, “Kimaya,” marking a significant and heartfelt evolution for the esteemed travel company. The celebratory event, held on Saturday, September 14, 2024, not only introduced the vibrant new brand identity but also showcased the results of a substantial $5 million refurbishment across its properties and unveiled a stylish new staff uniform, all pointing towards a revitalized commitment to personalized travel experiences.
At the heart of this transformation is Tour Managers Fiji Group and Yatule Resort and Spa Managing Director Damend Gounder, who passionately articulated the significance of this milestone. “Tonight, we are taking a giant leap that represents not just the growth of the company, but the evolution of our brand and our vision,” he announced to attendees. Mr. Gounder emphasized that the creation of the Kimaya brand was the culmination of “years of dedication, passion and an unwavering belief in creating what Tour Managers commitment to excellence.”
He underscored the company’s enduring mission to curate unforgettable experiences for their guests while consistently delivering value to their shareholders and stakeholders. The name “Kimaya” itself carries a personal touch, lovingly derived from his four-year-old granddaughter’s name, adding a layer of warmth and personal investment to the new brand.
“Kimaya is more than just a brand; it is a promise to our guests, our partners and our community,” Mr. Gounder passionately explained. “It’s about embracing emotions and crafting experiences. Under the Kimaya brand, we will lead with innovation, sustainability of our environment and our business, a CSR Foundation and a focus on meaningful connections.”
Mr. Gounder further revealed that the essence of the Kimaya brand has naturally emerged from the shared experiences of the company’s shareholders and dedicated staff. It embodies Tour Managers Fiji’s core aspirations, deeply held values, and steadfast commitment to achieving excellence within Fiji’s dynamic tourism sector. The significant $5 million investment in upgrading facilities directly reflects this commitment, promising an enhanced and more comfortable experience for discerning travelers. Complementing this upgrade, the unveiling of the modern new staff uniform visually reinforces the fresh brand identity, projecting an image of unity and contemporary professionalism.
With the auspicious launch of Kimaya, Tour Managers Fiji Group embarks on an exciting new chapter, poised to elevate its offerings and provide travelers with even more personalized and deeply enriching journeys, all underpinned by a strong ethos of innovation, environmental and business sustainability, and genuine human connection. The future of travel under the Kimaya banner looks exceptionally promising.
